How to Blog: Choose a Niche for Your Blog [Why Niches are Important]
While I get many questions from bloggers asking for advice on ‘how to blog‘ perhaps one of the biggest questions a new blogger needs to ask themselves before they move on to the HOW to blog question is ‘WHAT will I blog about?’
There is no real right or wrong answer to this question as blogs come in all shapes and sizes and focus upon all manner of topics. However thinking through the question before you start a blog will help you make some of the other decisions that you’ll want to make later on in this guide (for example the domain name and the name of your blog will probably come out of this decision).
Reasons to Focus Upon a Niche with Your Blog
Choosing a niche to blog about is important for a number of reasons. These include:
1. Niche Blogs Appeal to Readers
My first blog was a personal blog with no real niche focus. It did start with a main focus upon Spirituality, but over time began to cover a large range of topics including blogging, photography, culture, politics, personal stuff that I was doing etc. The more topics I covered the less I appealed to everyone.
Sure a certain group of people were interested in Spirituality and Blogging, but less of them were into photography, even less also liked my stuff about Australian Pop Culture….. each topic narrowed the chances of me writing something that would appeal to all of my readers. I started to get complaints from them – ’stop writing about XXXX’.
When I began to break topics out onto their own blogs my audience responded well – those who were into photography gathered around that topic, those that were into blogging gathered on that blog.
In the end this is about relevance – people seem to be drawn to niche focused blogs because they know that they’ll see content on them that focuses upon the things they are specifically interested in.
2. Niche Blogs Monetize Better
I tried to make money from my personal blog for a while but found the going really tough. At the time I mainly tried to make money from advertising and found that sponsors were simply not interested in promoting their product (which had a specific focus) to an audience who were there to read about a whole range of things.
What camera manufacturer wants to promote their latest camera on a blog about photography that also touches on spirituality, politics and what movie I saw on the weekend?
Niche blogs also tend to work better with contextual ad networks like AdSense. AdSense is getting better are providing ads that related strongly to what is on a specific page of content but I have seen instances where blogs covering lots of different topics attract ads that don’t always relate to content on a particular page.
The other thing about AdSense is that it is a system that gives advertisers the ability to target specific sites. These types of targeted campaigns can be quite profitable but they are less likely to happen if a blog covers a large range of topics, many of which don’t relate to that advertiser.
When I went niche I found monetizing with advertising a lot easier. In fact monetizing with a variety of methods seems to be easier on niche blogs. Affiliate promotions and selling your own products work better because your audience is there to get information on certain topics – so when you promote products on those topics…. they’re much more likely to buy.
3. Niche Blogs Do Better in Search Engines
It is possible to rank well for all kinds of topics on a generic/multi topic blog. It’s possible – but I find it is easier when you have a blog with a focus upon a niche topic. If your whole site is about the one topic Google treats it as more of an authority on that topic the more content you add, the more you interlink the posts, the more other sites in your niche link to it etc.
There are certainly exceptions (mega sites like Wikipedia are obvious ones) but unless you have the pulling power of a massive site like that a niche focused site could be the way to go.
4. Niche Blogs Build Credibility and Profile
One of the consequences of moving to more of a niche focus with my blogging was that I noticed I was starting to become known for that topic.
The first time this happened was after I started my first photography blog and 2 months later had a phone call from a city-wide newspaper asking for a quote on a photography related story. This had not happened to me before as a result of my personal/multi topic blog but having a site purely focused upon a single topic gave a perception that that topic was ‘my thing’.
For me having niche focuses has helped me to become known on different topics – which has led to all kinds of opportunities in those niches – including writing books, speaking opportunities around the world, main stream media appearances and all manner of partnership opportunities with wonderful people in my industries.
Not everyone wants to build their profile and become known in an industry – but if that’s part of your goal then a niche blog on those topics can be powerful.
Note: Niches Need Not Just be Topic Related
Before I conclude this post on niches I thought it might also be worth noting that a blogs niche need not only ever be focused upon a topic. I explored this more fully in a post titled – Does Your Blog Focus Upon a Niche Topic or a Niche Demographic? As the title of that post suggests – there are some successful blogs around that cover a variety of topics – that appeal to a similar type of person or demographic.
So instead of just writing about video games – a blog might choose to blog about topics that appeal to teenage boys – video games being one of the topics that they might have an interest in.
Worth noting though is that if you do decide to target a niche demographic rather than a niche topic – you could be opening yourself up for a lot of work. Covering a diverse range of topics can certainly work – but to cover them all comprehensively can take a lot of time and energy.
How to Choose a Niche for Your Blog
Now that we’ve looked at some of the reasons WHY a niche can be a powerful thing to think about before you start looking at HOW to blog – later this week I’m going to continue this post with a followup post exploring a number of factors that those looking to start a blog might consider when choosing a niche.
Post from: Blog Tips at ProBlogger.
How to Blog: Choose a Niche for Your Blog [Why Niches are Important]
Feeling “Blogged Out?” [10 Pro Bloggers Share Their Advice on What to Do]
A Guest post by Heather Allard from The Mogul Mom.
If you’re a regular ProBlogger reader, you know that Darren dishes up heaps of incredible blogging advice 7 days a week, 365 days a year. His archives positively overflow with information on how to build a blog from the ground up, how to engage readers, how to earn a living from your blog, how to search engine optimize your blog, how to market your blog through social media and so much more.
If you’re a beginner blogger, there’s no better place to learn than at ProBlogger.
I know because when I started blogging in 2007, ProBlogger was like a launch pad for me.
I blasted into the blogosphere, writing posts in rapid fire succession as new idea after new idea spilled out of my bloggy brain faster than I could jot them down in trusty notebooks scattered around my house and car.
I churned out short posts, long posts, reviews, interviews, vlogs, linkies and more list posts than you could shake your cursor at. I SEO’d the daylights out of my blog, carved out a nice niche for myself and built up a pretty sweet subscriber base. I came, I blogged, I monetized. Oh yeah.
And then, after 3 solid years of blogging, I suddenly found myself with nothing left to say. No, not just blogger’s block. I’m talking not a damn thing to blog about. Zero, zip, nada. Last stop on the blogosphere for this lady.
350 posts, 1200 subscribers and 2000 comments later, I was officially all blogged out.
So I spent a week curled up in the fetal position deciding whether it’s better to burn out or fade away from the blogosphere, and then it hit me.
Surely I couldn’t be the first – or the only – blogger to feel this way!
So I did what any blogger worth her Alexa rank would do – I decided to BLOG about being all blogged out.
Newly invigorated, I set out in search of other solo bloggers who’d felt this same way to ask them what they did about it.
What I found was 10 top bloggers with very different takes – and advice – on being all blogged out.
Laura Roeder @lkr
Blogging Since:
Well I’ve been creating and sharing content online in various formats since about 1996. But I’ve never really considered myself a “blogger”or had one mega-popular blog. My current blog for my business has been running for about a year and a half.
Have you ever felt all blogged out?
Yes, definitely! I don’t blog that frequently so I usually don’t try to force it. I sometimes only update my blog once a month, it just depends on what I have going on and what I’m inspired to create. 99% of my blog is in video format, it is really difficult for me to write a beginning-middle-end article, it’s just not how my thoughts come I guess. But I could talk forever so video is the perfect format for me!
What did you do about it?
I plan out an editorial calendar at least 6 months in advance. This is the key part – you can’t just plan but you have to force yourself to stick to the weekly topic. I think too many bloggers wake up in the morning and try to think of a great topic that day – planning out a calendar in advance is a great solution. And then you have time to filter your ideas to make sure they’re all good instead of scraping the bottom of the barrel, desperate to come up with ANYTHING to write about!
Chris Guillebeau @chrisguillebeau
Blogging Since:
2008 — although I had been writing in other formats for a couple of years prior.
Have you ever felt all blogged out?
Thankfully — no.
How have you avoided it?
I’ve avoided it by trying to be somewhat intentional about the process.
First, I don’t limit myself in writing about one specific, niche topic. I write about a number of topics (travel, entrepreneurship, motivation) for a number of venues (my own blog, other blogs, a newspaper column, magazines, books, etc.). The variety is very helpful, because even though I’m writing a lot, the deliverables are not always the same.
And second, writing is my job. It’s just what I do. If a plumber gets bored, she still shows up every day and goes to work. Why should it be different for creatives? Steven Pressfield wrote about this in the wonderful little book The War of Art, which I re-read regularly and would recommend to anyone feeling “blogged out.”
Chris Brogan @chrisbrogan
Blogging Since:
I started in 1998 back when it was called journaling. I’ve used several different sites before settling on my own domain, and my blog technologies used to be WYSIWYG website design tools, so those ones are lost to all but the Wayback machine.
Have you ever felt all blogged out?
Never. I have more blog posts than I have time to post them. I write two or three at a time, so that I have a few in my rainy day pile (though at the time of writing this, I ran out, so will have to blog a few things on the next two airplanes). I never feel all blogged out. We have TONS to cover, and lots of ways of looking at things.
How have you avoided it?
Blogging/writing is about practice. The more you do it, the easier it comes. It’s like exercise. You can’t join a gym and bench press 300 pounds the next day. It takes a while to work your muscles up into the shape you need to perform. Same with writing.
I keep my eyes open. I read. I spend lots of time on other people’s blogs. I cultivate relationships, where sometimes the question someone poses makes for a great blog topic. There are tons of ways to find blog topics. One trick to doing something about it is to maintain a list of blog topics to write about for rainy days. I’ve given people over 300 over the last few years.
Danielle LaPorte @daniellelaporte
Blogging Since:
2008
Have you ever felt all blogged out?
No, never, absolutely not, the very thought makes me gasp in horror. For real.
How have you avoided it?
Everything is content. Believing that it’s all around you will help you find it. The conversation that you had with your girlfriend about Haiti, or the absurdity of phone books being delivered, or why your barista gives you the best customer service. Notice what you notice and trust that you can create some value out of it.
Tell a story. My speaking coach, Gail Larsen told me something that changed how I approach both speaking gigs and writing: Creating good content is not about looking for stories that will support your message, it’s about letting the stories find you. The stories that you remember so vividly, that you recall with the most affection or emotional charge – they’re in your psyche for good reason. You’ve held on to them because they resonate with your truth, your message – and that’s where the creative sweet spot is. Find the message in the stories you’re inspired to tell.
Get interviewed. Ask a friend to ask you some questions. Keep it casual or turn on a video camera while you’re at. You will be amazed at how damn profound, informed, and creative you can be when you get to riff to someone who already thinks you’re great.
James Chartrand @MenwithPens
Blogging Since:
I began blogging in early 2007 for my own business blog at Men with Pens, and I also began guest blogging at various other sites around the blogosphere at the same time. This spring, it’ll be three years that I’ve been a full-time blogger.
Have you ever felt all blogged out?
Oh, absolutely. Since my focus has always been on freelance writing, and that’s what I’ve tried to blog about the most, there comes a point where you tell yourself that you’ve said all you could, that you can’t think of anything else to say. That feeling never lasts very long for me – I have a pretty active mind that seizes on new ideas and spins easily – but sure, I think every blogger goes through a period of feeling there’s nothing left to write about.
I feel that many people, when they hit this point, fall back on repeating the same messages or content, only in different words. It’s a way to break through the problem, but I didn’t want to go that route. I feel a sense of obligation not to cheap out just to be able to slap up a post – I worked hard to build my blog up, and it means more to me than that. Blogging is more than just a job you have to do; it’s a commitment you make and uphold.
What did you do about it?
To avoid feeling I was running on empty, I looked instead at the related subjects of freelance writing. I realized there’s a lot more to writing than just writing about writing. There’s the business side, the administration, the customer service, the branding, ways to land new jobs, etc. When I realized that I wasn’t limited to what I could write on and still stay within my specialty, a whole world of possible posts opened up. I revisit that vast pool of potential each time I feel tapped out.
Another trick I use when I’m feeling like I just have nothing to write about anymore is to write – about something else. I put the blogging aside and work on some fiction or creative writing, just for fun. Or, I go out for a day and screw off, and I find that taking myself away from feeling like I have to blog brings me new inspiration. As I enjoy my day, I think about how the experiences I have relate to my subject. How are buying a pair of boots and blogging the same, for example? How is grocery shopping and writing similar? What did I like about that sign, and why did it catch my attention?
Sometimes, to be creative, you have to get away from trying to be creative, and ask questions that you wouldn’t normally think of asking.
For tapped out bloggers, my best advice is to take away the pressure by reminding yourself that this isn’t an obligation. In the bigger scheme of life, missing a week of blog posts while you disconnect or cutting your posting frequency from five days a week to once every two weeks won’t really make much difference. It’ll give you some relief from that ‘have to blog’ feeling, remind you of what’s really important in life and let you take care of yourself first.
Johnny B Truant @JohnnyBTruant
Blogging Since:
I really only started seriously in late 2008, writing my old pure humor blog at theeconomyisnthappening.com. I’d been writing “blog-like” stuff for some time before that on and off, but never actually launched a blog until 08.
Have you ever felt all blogged out?
Oh yes. Around 2001, I used to write a humor newsletter that I’d manually e-mail out to my friends and family. (The salvageable newsletters became the earliest posts in the humor archive on my current site.) Although I haven’t hit a wall since starting blogging in earnest in 2008-9, I hit several with those old pseudo-blog writings.
I started that endeavor with a weekly newsletter, and then slipped into monthly. Several times, I’d re-run old posts because I had nothing to write about, and once I wrote a post about having nothing to write about. The reason that pseudo-blogging ended was because I got tired of feeling like I had nothing to say every week — or at least, nothing to say that was funny.
What did you do about it?
I just quit.
Now, I’m not particularly concerned about running out of material and here’s why: Back in the day, I wrote humor and only humor. If it wasn’t funny, it wasn’t fit to run — with one notable exception just after 9/11/01. So not only was I looking for funny things to happen, but I had to work hard to tell folks about them in funny ways. That’s really, really hard to do — especially ongoing.
My blog now is an unashamed hodge-podge. I’ve deliberately kept my blog from having a niche, a genre, or a focus. It’s just about me, my business, what I’ve learned, what I do, and whether or not wild turkeys have found their way into my barn. Sometimes it’s funny, and sometimes it’s dead serious. All I have to do now is write what’s in my life, my head, and my heart — whatever that may be.
Lastly, I’ve only run two guest posts ever on my blog, but I’ve had other offers and may just start accepting some if I do get bogged down. I’ve seen some of my blogging friends do that if they are running low or if they go on vacation. I haven’t done it yet, but it’s nice to know the option is there.
Sarah Bray @SarahJBray
Blogging Since:
Don’t tell anyone, but I actually started several failed blogs before having even a whiff of success. My first one was in 2004. And no, I’m not giving details (curse you, Google archives!).
Have you ever felt all blogged out?
Heck yeah. Every blogger has those moments. We pressure ourselves to crank out amazing post after amazing post, and then we wonder why the wheels stop turning. For me, it was my subject matter — writing posts about the strategic side of web design for such a wide audience. I’ve got fellow designers who want to know how I do it, entrepreneurs who are completely new to the web (or the social web), entrepreneurs who are definitely NOT new to the web, people who are curious about my adamancy for content-driven websites…it’s just a really broad audience.
More challenges:
- Writing about technology without inducing cricket chirps or loud snoring
- Writing about things that anyone can do — not just super-technical people (which requires getting out of my super-technical brain and pretending I’m my computer-challenged mother…an interesting and involved process)
- Writing about new ideas that are not talked to death all over the internet already
- Think of a specific type of person in your blog audience and a problem they have, then write a post for that person that addresses the problem.
- The basics never go out of style. Tackle them in your own way or link to posts which cover the basics.
- Tell a story from your own life that has a lesson to teach your audience.
- Compile a list of resources your audience will find valuable.
- Accept guest posts from others in your niche (sometimes you have to ask for them).
- You can always interview others in your niche.
- Be in constant communication with your audience: ask what keeps them up at night, what their problems are, what information they are hungry for.
- Think of series of posts you can write. A series guarantees post ideas for many days. Note how successful Darren has been with his “31 days” series. You have to think of these in advance and plan them out.
- As you surf the web, collect links by topic in Evernote or some other note-taking system. Then, when they become numerous enough, you can publish them in a resources post. These can build up over time, so that very little work is involved in creating them.
- Who you are?
- Where did you come from?
- Why did you choose your business location?
- What is it that makes you passionate about your small business?
- What have you done in your life that makes you unique?
- What struggles have led to the creation of who you are today as a business owner.
- Top ten selling products in your store and why.
- Five reasons you love your business
- Twenty best ways to {insert business specific information here}.
- Eight reasons why customers loveÖ
- What is a day, a week, or a even a month in your small business life like?
- Do you get up at 5:00a.m. and work until 10:00p.m.?
- What are you doing during the workday at your small business?
- Write to a specific person. Doesn’t have to be a real person, just has to be a specific person. Think of it like this. You wouldn’t write the same way to your best friend Peggy as you would to your Grandma Dot. You wouldn’t write the same way to your neighbor Jim Hanson as you would to your brother Fletch. Get specific about who you’re writing to and get on with it.
- Write the way you talk. I’m not saying go all crazy and use a bunch of street slang and shorthand. But if you can’t read it out loud without stumbling and tripping everywhere then it’s probably not written in the same way you speak. Fix it.
- Use simple language. Most people on the web have a grade school reading level. A handful will be at college level. Very few will be beyond that, so save that particular style of writing for the text books. Keep your writing simple and easily understandable, and it makes it easier for people to relate.
- Tell a story, make it funny. Or heartwarming. Or motivating. Or some other suitably rousing emotion. The point is, stories engage and when you pair it with emotional triggers… you’ve got a winner!
- Relate to your readers. Use words and language that lets them know you understand where they’re coming from and that you’re just as human as they are. They really like that. It’s when they start thinking you’re an alien that you should probably start to worry a little. Just a little.
- Make it easy to read. Big fat paragraphs with long run on sentences send your readers screaming to people who DO know how to write properly. Break it up, use bullets, use subheads, even use occasional pictures to help break it up and engage your reader more.
- Sleep on it. Don’t publish something at midnight, it’s a sure bet you’re slap happy and exhausted and that 10 mile long article on social prosperity is nowhere NEAR to being as compelling and engaging as you are currently deluding yourself into believing.
- Finally, enjoy it! Write about what fascinates you. What you’re passionate about. Write about what you love. When you write about things that are important to you, it becomes clear to readers with every single new word they read, that what you’re saying is important to you. Therefore it becomes important to them!
- He Expressed an Opinion – the post shares one persons opinion on which lenses each photographer should own. While the post itself did indicate that it was his own personal preference and that others would find other options more suited to their situations – whenever you express an opinion you’re going to get other people reacting with their own.
- He Made a Claim – the title was key in generating this discussion. It made a claim that every photographer should own 3 lenses. I’m not sure how intentional this was but make this type of claim and you’ll almost always get a reaction because you’ll almost always have someone who doesn’t quite fit into what you’ve proposed – and they’ll want to tell you why. Write a post about ‘essentials’, or ‘the best’ or something ‘everyone’ should do – and you’ll generally get this type of response.
- He Invited a Response – the post finished by asking others what they’d include in their ‘must own’ category of lenses. This is the perfect invitation for an ongoing discussion.
- He Chose a Topic People Had Invested Heavily Into – the last thing I’d say about this topic is that he stumbled onto a topic for the post that readers had strong opinions about because they’d invested into the topic. Camera owners carefully research their lens purchases and put up considerable dollars to buy them. As a result they tend to feel quite strongly about their lenses and often feel the need to defend/explain their decisions.
- They don’t stay till long – they’re always clicking
- They are always looking for the next best thing
- They only pause if they see something that is interesting, intriguing or completely relevant to them
- They are ruthless
- They are impulsive
- They will judge what they see within a split second of arriving on a site
- They rely upon instinct and first impressions
- do something different
- be unique and original
- make people look twice
- snap people out of their ‘click click click’ stupor
- Best of Sections
- Autoresponders
- Related Links
- Best of Posts
- Repost Old Content
- Updating Old Posts on Your Blog – how and why.
- Interlink Your Old Blog posts
- Land my third guest post and an interview as part of the “Up-and-Coming Bloggers” interview series
- Meet a fellow 20-something white person with subpar dancing skills and an awesome blog
- Connect with a humor author and journalist to get tips on manuscripts, grad degrees and videos with blowup dolls
- Get free assistance with an “Oh-my-God-I’m-Going-to-Shoot-Myself” issue with images on my homepage from a very generous developer who frequently helps people out on Twitter when he’s bored
- Describe an experience that you’ve had
- Share a problem that you overcame and how you did it
- Give an example of where you learned an important lesson
- Tell the story of how you taught someone something
- Remember what it was like to be a beginner in your topic and outline the things you wish you’d known
- Share the answers to some questions that you or someone else once had
- DA – domain age – they have a real advantage here.
- PR – page rank – their page is a 4 and mine is a 3. Something to work on.
- IC – index count (the number of pages indexed on the domain) – they are obviously a lot bigger site. This doesn’t mean I can’t rank for the term but gives an indication that I’m up against a pretty established site.
- BLP – the amount of backlinks pointing at the page. They obviously have more (we’ll do some more analysis of this below).
- BLEG – links from .edu/.gov sites pointing at the page – they have a couple here while I don’t
- DMZ – is the site in the DMOS directory (I don’t page a lot of attention to this but some say it can be a factor)
- YAH – is the site in the Yahoo directory (again, not something that I pay much attention to but some say it can be the difference between getting a higher ranking and not)
- Title – is the keyword/s in the title tags of the post (we both do this)
- URL – is the keyword/s in the URL of the post (I have the advantage here)
- Desc – is the keyword in the meta description tag (not something that I’ve found to impact SEO much but perhaps something to consider with the way your post appears in Google)
- Head – is the keyword/s in a header tag on the page
- CA – The Cache Age (the number of days since Google Cached the page)
- analysing where the competition is getting their links and looking for opportunities to get links there too – for example if a link is coming to your competitor from a forum discussion or blog comment you might also have an opportunity to leave a quality comment there with your own link.
- links from other blogs you own (particularly one on a relevant topic) link to your page from it
- internal links – this is something I do do – basically its about interlinking your posts. While internal links don’t count as much as an external link they can help a little.
- pitching links to other blogs – if you have a relationship with other blogs in your niche try pitching a link of the page that you’re optimizing to those bloggers.
- sharing links in social media – most social media sites like Twitter and Facebook put no-follow tags on links so they don’t count directly for SEO but I find that an occasional push of an older post on social media sites can lead to indirect links from other bloggers. I also suspect that search engines are paying more attention to what links are being shared in social media sites so getting your links into them (without spamming) could be useful if you have a network of people who will pass them onto their own networks.
- reduce the file size of the image so it’ll load fast
- make sure the image width will fit into the post box on the blog you’re submitting to so that the blogger doesn’t need to resize it
- name the file something that will help the SEO of the post (use a keyword in the heading).
- it shows the blogger and their readers that you’re familiar with the blog you’re writing for
- it helps the SEO of the blog you’re submitting to
- it gives readers more to read and increases page views on the blog you’re writing for
- it makes an impression upon the blogger who is using your post (which could lead to further guest posts or opportunities)
- it can make an impression upon people in your own network to see that you’re published elsewhere
- it can help the SEO of the post to have it linked to (which has flow on effects for you both in terms of traffic and SEO)
All of that has the power to turn me into a headlight-mesmerized deer if I think about it too much.
What did you do about it?
I put a lot of pressure on myself to only publish stuff that gives me a blood-rushing-to-the-head feeling. It’s what I do instead of punching all of those people in the face who say that bloggers aren’t “real writers”. Or maybe it’s because I like that writerly high you get when you know that you’ve communicated something really effectively.
So to answer the question, I stick to a posting schedule that will allow me to do this. During some seasons of the work year, I publish three times a week. In this particular season, I publish once a week. I’m a huge believer in sticking to a posting schedule. It’s like your favorite show being on tv at the same time every week…you feel more committed to it when you can expect it. At the same time, I let myself be comfortable with changing my publishing schedule when that makes sense.
I wouldn’t recommend doing this if your entire job is to write. But for my situation, giving myself permission to change my posting schedule for a season makes more sense than writing crappy stuff, not writing at all out of sheer overwhelm, or not getting my client-related work done. It takes some of the pressure off during busy times, which somehow brings blog topic epiphanies out of the sky. I don’t know how it happens…magic, maybe.
Dave Navarro @RockYourDay
Blogging Since:
I started the RockYourDay.com blog in 2006, but didn’t really start building it seriously until the beginning of 2008, when I went all guns blazing (thanks to some inspiration from @menwithpens). I started The Launch Coach in early 2009 and hit the ground with a running start on that one, since it was making me money right off the bat, and that’s where I put 95% of my blogging time.
Have you ever felt all blogged out?
I feel that way all the time – I think it’s a natural part of a writer’s psychology, when we wonder how we can write something good when it’s already been done. We worry that what we write might not be good enough compared to other people or compared to our own successful posts, and it’s draining.
What did (do) you do about it?
The way out of that is to remember you’re in this to help people, not achieve God-like status on a post-by-post basis. What I do to break the funk is look through old comments for where people talk about what they’re struggling with and write about that, imagining I’m writing to that one person. That breaks the all-about-me-drama and gets me back on track. (And if I haven’t had comments lately I go to other blogs and look at their comments).
Audrey McClelland @AudreyMcClellan
Blogging Since:
I started blogging in June 2008.
Have you ever felt all blogged out?
Definitely. I started my personal blog in June 2008, after I had my 4th son. After blogging about his birth and then about being the mother of 4 boys – I started to feel VERY “all blogged out” in November of 2008. I wanted to blog about things beyond my personal motherhood story. I think I kind of felt like, “What makes my story different or unique?” I kind of felt like nothing did… my blogs started to get very much of the same feel. So I made a conscious decision to change the direction of my blog in January 2009 because I felt it would infuse me with added energy.
What did you do about it?
I came out of it by starting my 365 Days of Fashion Advice for Moms. I loved sharing my experiences as a mom, but I wanted to get away from constantly talking about how difficult mealtime was or how I was so tired from not sleeping throughout the night. I wanted to add my love of fashion to the mix. So I started blogging about fashion advice for moms and I brought my own motherhood experiences to it, as the mother of 4 boys.
The advice I would give a blogger that is all blogged out is bring another dimension into your blog. I had worked in the fashion industry for 6 years previous in New York City and I had a love and a passion for fashion. I did and still do wake up every single morning excited to blog about it. I just needed to take that step to bring another piece of me onto the table and not be scared to do it. Things changed for me professionally when I did make the change and it was all because I was feeling “blogged out.” I didn’t feel like my writing had a direction in 2008 and I wanted it to. Niching my blog became the best thing I ever did.
Michael Martine@Remarkablogger
Blogging Since:
I had been creating and designing websites since 1994 (pretty much as soon as I got online when the Internet became available to anyone via AOL back in the day). I discovered Blogger in 1999 before Google bought them and have been a blogger ever since (though I switched to WordPress as soon as I discovered it).
Have you ever felt all blogged out?
Never! My audience is made of up certain segments who all have specific problems. So between that, the basics, and the new stuff that keeps unfolding, there is no end of topics to blog about.
How have you avoided it?
There are several reasons why I’m never blogged out. My readers, clients, and customers are mostly business owners. Different businesses have different challenges when it comes to blog marketing, so by focusing on a specific niche (like, say, real estate agents or freelance web designers) and then addressing a specific problem someone in that niche faces, I simply never run out of topics. I don’t always focus on a specific industry, but I’m guaranteed an infinite number of blog post topics if I do.
This means my posts tend to be longer than the usual 250 – 500 words of a typical blog post. Because of this, it takes me longer to write a post and so I don’t publish as often as many other bloggers. At the least, I publish twice a week. At most, I may publish up to four times a week. But I never publish every day of the week. This makes it easier to come up with ideas and keeps the quality of the writing higher.
Here are some tips for coming up with post ideas:
To prevent yourself from getting blogged out in the future, try these tips:
Don’t let ideas get away from you when you do have them. There are many ways to capture ideas.
So, if you’re feeling all blogged out, you’re in good company. And you’re definitely not at the end of the blogging road.
Laura, Chris G., Chris B., Danielle, James, Johnny, Sarah, Dave, Audrey and Michael gave awesome ideas about what to do when you’re feeling all blogged out. And, I don’t know about you but my head is swimming with new blog ideas. Now…where’s my notebook?
Well? What about you? Have you ever felt all blogged out? What did you do about it?
Heather Allard lives in Rhode Island with her husband, three kids, Hope, Grace & Brendan and one big dog, The Dude. Since 2001, she’s started three businesses and sold one of them for six figures. Now she shows mom entrepreneurs how to build a business between diaper changes and play dates – without breaking the bank, or their spirit. Find her on Twitter as @HeathAll.
Post from: Blog Tips at ProBlogger.
Feeling “Blogged Out?” [10 Pro Bloggers Share Their Advice on What to Do]
What Do You Do With Your Blog to Make it Stand Out from the Crowd?
Last week on Twitter I was asked by @southrngurl6489 the following question:
If you had to pick only one thing that makes a blog stand out from its peers, what would you pick and why?
I thought it’d be a good question to open up to a wider audience as its something I’ve touched on quite a few times over the last year or so and because what makes a blogger distinct is often, by definition, something that can vary from blog to blog.
What are you doing to make your blog stand out from the crowd? What have you seen other blogs do that makes them stand out?
Further Reading: Here’s a post I wrote on the topic earlier in the year – The Power of Uniqueness [19 Starting Points for Being a Unique Blogger]
Post from: Blog Tips at ProBlogger.
What Do You Do With Your Blog to Make it Stand Out from the Crowd?
7 Tips to Keep Your Family On-Board for Your Blogging Journey
A guest post by Dustin Riechmann of Engaged Marriage.
My life is pretty typical for a 30-year old family man these days. I do my best to maintain a hectic schedule and the demands that come with balancing a wife, kids, a full-time career, a mortgage, church, community service, tee ball practice, my daughter’s tea parties and the occasional beer or round of golf with my buddies.
Oh yeah, and I’m a blogger, too.
Does This Sound Familiar?
You crawl into bed several hours after what would be considered a normal bedtime. Sure, you are short on sleep and you have a big meeting in the morning, but you are feeling pumped about the great post you just knocked out. This could be the pillar content or the guest post for ProBlogger that puts your blog on the map.
Is your spouse happy for you, or do they feel left out or abandoned?
Of course, the answer to this hypothetical (but really important) question won’t hinge on your actions on one particular night spent working late. The way your spouse and/or kids view your online pursuits will be based on the way they have been impacted and where they feel they fit into your many priorities.
A healthy family life is not only critical for your happiness but for your success in blogging. The creation, growth and maintenance of a remarkable blog requires a great deal of energy and hard work. And if you are constantly fighting the resistance of those in your own household, you are simply not able to sustain the required effort for the long haul.
7 Tips to Build Family Support for Your Blog
I have experienced these struggles first-hand during my first six months of blogging, and I happen to write on the topic of building an extraordinary marriage and family life.
Here are some tips that should help keep your spouse happy and your family supportive of your admirable efforts:
1. Set Priorities and Keep Them
Trust me, I know how easy it is to become totally obsessed with your blog, and this is especially true when you are getting started and trying to do so many different things to create a quality site and attract an audience. I think this passion is an awesome thing, and if you don’t have it you probably need to question your chosen niche or maybe even your desire to be a serious blogger.
However, you really need to take a step back and make sure you have your priorities straight. If you have a family (and you like them and would prefer that they stick around), you cannot let your blog trump your love and attention to them. Set your priorities, communicate them clearly and then let your actions confirm your good intentions.
2. Create Healthy Boundaries
The best way to stay true to your priorities is to create some boundaries with your time. For example, I have established a “no computer time” rule for myself where I don’t use the laptop (or my smart phone) between the time I get home from work and when we get the kids to bed. By setting up this boundary, I free my time and my mind to enjoy my children, play outside or help my wife out with dinner each evening.
Tell your spouse about your boundaries and encourage them to let you know if they see you slipping and not holding true to your commitments. Your family should be your best accountability partner, and they’ll know better than anyone when they feel like you’re not keeping them your top priority.
3. Communicate Your Reasons for Blogging
Why are you investing all this time and effort into blogging anyway? Take the time to tell your loved ones why your blog is important to you and how you see it as a benefit for your family.
It could be that you see it as a creative outlet, it makes you a better person or simply that you want to make money with your blog. Whatever your reasons, I’d bet that your intentions are good and that your entire household could be helped by your hard work. Tell them about it!
4. Sacrifice Personal Time, Not Family Time
If you have made the commitments that should come along with marriage or having children, it’s vital that you don’t push those aside in deference to your time online. We already talked about setting priorities, but the way you prove your intentions is in how you spend your time.
When you need to put your blog time into overdrive to meet a deadline or create your own product, it will require a sacrifice of time from some other area of your life. If you want your family to stay on-board with your efforts, you must sacrifice your own personal time. This may mean skipping poker night or a girl’s night out, but it shouldn’t mean missing your date night with your spouse or your daughter’s school play.
5. Seek Their Input
If you want your family to love your blog as much as you do (okay, so that’s not possible), try to get them involved in some way. This could be as simple as having your spouse proofread a post, or it could mean that you share your thoughts about a recent family event with your audience in a relevant way.
The way you handle this will obviously depend on your niche. I wouldn’t expect many writers to share the same level of personal stories as someone with a marriage blog, but you can surely find a way to make your family feel like they have at least a small ownership in your efforts.
6. Don’t Get Too Personal
While you want to get their input, you need to be careful not to cross the line by sharing too much personal information on your site to the point that your family becomes uncomfortable. You should have a general agreement with your spouse about what is okay to include in a blog post, such as using real names, personal stories or family photos.
My site discusses some pretty intimate issues (sex, money and spirituality for instance), and I love to include personal examples to help create compelling content. However, we have discussed this issue thoroughly, and my wife is totally cool with it as long as I don’t get too crazy. In fact, that’s actually my family in the picture above for all of ProBlogger nation to scrutinize.
Make sure you define the “personal line” with your family and don’t cross it without their permission.
7. Be Inspired By Your Family
You love your family, and if you are like me, they motivate you to do great things. Let your time with them fuel your motivation and inspire you to have an awesome blog.
This could be as simple as breaking writer’s block by goofing around with your kids, or it could mean literally writing a post based around a unique family experience. Let the love and energy your family provides shine through in your writing.
You Can Have It All
A successful blog requires some late nights and a lot of time. There really is no substitute for hard work, and you are not going to get the results you desire without a significant investment of your energy and attention.
However, if you keep things in perspective and make the proper investments in your relationships, you can have a thriving blog amidst all the craziness of life. More importantly, you can have the awesome marriage and healthy life that your entire family deserves.
So, what will you do to ensure that your family remains supportive of your blogging journey?
I’ve gotta run…I have a date night planned with my wife. And soccer practice bright and early tomorrow morning.
Dustin Riechmann created Engaged Marriage with the mission of helping others achieve the extraordinary in marriage and in life. Please visit his site for more proactive and practical advice on topics ranging from Sex to Spirituality…and find him on Facebook and Twitter.
Post from: Blog Tips at ProBlogger.
7 Tips to Keep Your Family On-Board for Your Blogging Journey
9 Tips for Creating More Small Business Blogging Ideas
A Guest Post by Mark Hayward.
What the hell am I supposed to write about, I own a {insert your small business here}?
Really, who cares about your flower shop, bike shop, auto parts store, or coffee house?
Answer: Your customers certainly care.
We all know by now that consistent small business blogging can drastically improve your Search Engine Optimization (SEO) and overall web presence. Additionally, a small business blog can increase your opportunities to interact with (and highlight) your customers and provide an additional occasion for you to share your expert knowledge.
Unfortunately, nothing stops a would be small business blogger faster than a perceived lack of time, and the frustration that comes with a lack of ideas to blog about.
While I can’t help you with your time issue, I can provide you with nine tips for creating more small business blogging ideas:
1. Keyword Tool
One of the best semi-secret sources of the more savvy small business bloggers are the free keyword tools that are available like Google Adwords and Wordtracker. If you are not familiar with searching for keywords, essentially you type in a word or phrase related to your small business and the tool shows you what people (your potential customers) are searching the internet for. You can easily get hundreds of new blog post ideas from a couple of keyword searches.
2. Your Backstory
Potential customers want to know about you and your business, it’s a cornerstone of trust building. One of the best ways to familiarize your customers with your business is to blog about your backstory and personal history. Backstory topics could include any of the following:
3. Customer of the Day
Presumably, if you are running a semi-successful business, you have customers coming in on a daily basis. If you are struggling for post ideas, why not make your customers the focus of your blog one or two days per week?
Not only will you get almost unlimited post material, but since customers like to feel special and appreciated, blogging about them is a great public relations tool. You could even give the participants an additional ten percent off of their purchase for their willingness to participate. Featuring your customers and telling their story gets them excited about your business and can help to establish a customer based community around your blog.
4. Create Resource Posts
Resource posts are great because they are fairly easy for you to put together and people love to read scannable and easily digested information. Ideas for small business resource posts might include:
5. Answer Customer Questions
Your customers have questions and you have expert knowledge. Do not take your knowledge for granted. If there is a specific set of questions that customers seem to ask on a daily basis then turn those queries into individual blog posts.
6. Tutorials
Similar to answering questions, tutorial posts that are specific to your industry (e.g. teaching customers how to change a flat tire, make better coffee, repair their fishing rod, etc.) might be a common task for you, but could really provide value your customers. One simple way to liven up tutorial posts is to add video or photo which can help enhance your instructions.
7. Mind Mapping
If you are not familiar with mind mapping, you can read Darren’s terrific mind mapping articles here, here, and here.
To create small business blog post ideas with mind mapping, draw a square in the center of a piece of paper and write the name of your business in the square. Begin jotting down ideas as you work out from the center. Do not stop to think, over analyze, and critique just get your ideas down on paper and you can refine them later.
8. Comparison Post
Take two similar items in your business and do a side by side comparison of the benefits, cost savings, and overall value of each. Own a bike shop, why would I buy a Cannondale over a Trek? Or, own a flower shop, what are the similarities and differences between roses and sunflowers?
9. Day in the Life
Many small business owners find it difficult to write about themselves. But your daily activities are truly unique and blog post worthy.
10. Your Suggestions
We have gotten you to nine tips for creating more small business blog posts and now it’s your turn to help get us to 10, 11, 12…. 100 suggestions. What are your tips for creating small business blogging ideas?
Mark Hayward hates the snow and cold! Luckily, he owns a small business in the Caribbean. Mark is passionate about helping other small business owners avoid the online mistakes he has made. You can follow Mark on Twitter @mark_hayward and you can subscribe to his RSS Feed for weekly small business social media marketing tips.
Post from: Blog Tips at ProBlogger.
9 Tips for Creating More Small Business Blogging Ideas
How To NOT Repulse Readers And Send Them Running Scream… Um…I Mean Clicking Away
A Guest Post by Cori Padget from Write Syntax and Big Girl Branding.
In a word?
Engage. Engage, engage, engage, engage. Get it yet? ENGAGE! OK, I’m thinking you get it now, kinda sorta. But in case you don’t, let’s discuss it further. EN… Just kidding!
If you’re a writer, or a blogger, or someone who likes to share their thoughts and feelings with words in print (no, hair pulling and pinching don’t count… that’s over sharing and it’s not possible in print!) then you know what it’s like to write something you’ve poured your heart into, only to find it seemed to fall with a resounding splat once you exposed it to the rest of the world. The silence after streaking in all your naked glory was deafening. Not a single comment. Not a single Tweet. Heck, you couldn’t even get a lousy thumbs up! Can I get a ‘Amen’?
You’re not alone fellow wordsmith.
I feel your pain. It sucks when you write and it seems no one is interested. Or maybe they were and they did read… and just didn’t respond. Who knows? But kudos to you for baring it all and putting yourself out there anyway, even when it feels as if no one is listening.
Writing takes guts. And writing honestly takes guts and sweat. And writing honestly and in a way that engages people takes guts, sweat, and a lot of mental cursing and swearing and ice cream and chocolate. Hmnn… maybe the ice cream and chocolate part is just me.
But the reward of all that guts and sweat and ice cream and chocolate is that slowly people begin to respond. Slowly they begin to answer your questions. Slowly they begin to ask their own questions. It doesn’t happen quickly… but when you write in a way that draws your readers in and engages them in what you’re saying… responding to you becomes almost a compulsion they can’t help but obey. It’s like secret wordsmith mind control.
Dry, boring information=deafening silence.
Engaging, compelling information=deafening silence… at first. It’s a bit like sharing a first kiss with a new lover. In the eyes of one another you’re both hotter than Mister and Mrs. Smith in their skivvies. Volcanic even. Dare I say… engaging?
But you don’t kiss on the first date. You share company and spend some time together engaging, and then eventually you work up the nerve to share that first kiss. Then you share another kiss. And another. And then, all of a sudden, you’re past that first kiss and engaging like mad mating love bugs in June!
And I’m sure you’re sitting there reading this right now, getting all hot and bothered and wondering where exactly I’m going with all of this. Right?
No?
Dang, I must not be engaging enough today. Sheesh. Stroke a girl’s ego a little bit why don’t ya. This is our first kiss, and first kisses are scary!
My point is this…
If you don’t want your readers to run screaming in the opposite direction when you decide to get naked and engage them, you have to be WILLING to get naked and engage (metaphorically speaking of course). You have to be willing to write with honesty and authenticity. You have to be willing to sit down and have a conversation with your readers… one human to another.
Writing to engage people isn’t just about writing with the proper punctuation, using conjugated verbs, or avoiding fragmented sentences. It’s not about the technicality of writing it’s about the emotion of writing. It’s about the feeling behind the words you are sharing. It’s about connecting with your readers on some sort of emotional level, and making them want even more from you. Making them want to share things with you.
OK, fine… now you might be wondering how the frig you’re supposed to do that exactly. Well, glad you wondered! It’s really not rocket science, and the rules are pretty simple.
Here are my top 8.
You can also check out some more of the best writing advice. Ever.
There you have it. 8 ways to NOT repulse your readers and send them hot-footing it to the hills. How about you? Do you have any writer’s voodoo that you work on your readers to keep them hot for you and what you have to say? Are there any tidbits you can share with the rest of us on how you turn that first hesitant kiss into a full on make-out session? Do you have top secret ways to engage, engage, engage that you’re willing to come clean with? I’d love to hear them.
Warm regards,
Cori
Cori is a freelance ‘ghost’and the creative brains and dubious brawn behind her blog Big Girl Branding. She’d also like to note that ‘big’ does not mean what you think it means. It was meant to indicate being a grown up. Sigh… Of course you probably didn’t get that, and it totally loses its effect when she has to explain it. So I guess she’ll just have to put on her ‘big girl’ panties and deal with it. She’ll feel better about the whole misunderstanding though if you just visit her and say hello.
Post from: Blog Tips at ProBlogger.
How To NOT Repulse Readers And Send Them Running Scream… Um…I Mean Clicking Away
The BEST Way to Generate Lots of Comments on a Your Next Blog Post
Last week on my Photography Tips site we published a guest post titled Three Lenses Every Photographer Should Own.
The author of the guest post emailed me a few days later amazed at amazing amount of comments left on the post. While the average post on dPS gets a reasonable amount of comments this post is climbing up towards 200.
Why did it do so well in engaging readers?
There are a few reasons. The guest poster didn’t really set out to do any of them – but stumbled upon one of the best ways to get readers interacting on a blog post:
Keep in mind that while when you write these types of posts you will almost always get a reaction from people that you need to be willing and ready to hear some strong opinions back – something that are not always easy to hear.
Post from: Blog Tips at ProBlogger.
The BEST Way to Generate Lots of Comments on a Your Next Blog Post
Lessons for Bloggers from ChatRoulette
ChatRoulette (warning: this is often NSFW) is a site that has caused a lot of buzz over the last week or so.
It’s a webcam site where you login to chat with complete strangers – you are randomly matched with a stranger and you both have the opportunity to find a new person to chat with at anytime.
People tend to quickly click, click, click through the people that they find matched with them until they find someone that they find ‘interesting’. Unless you do something a little interesting, wacky or happen to be an amazingly beautiful person – you tend to get passed over very quickly.
While much has been written about ChatRoulette and whether it is offensive, dangerous and moral – as I was spending a few minutes on it earlier in the week (where I must have been having a bad hair day because I was ignored by 99.9% of people I was matched with) it struck me that what I was watching was a visual of how people increasingly use the web.
Click, click, click.
As bloggers – the reality is that people are making these kinds of calls about our blogs every day as they click through to them from different sources. The blank faces that you see scrolling past on ChatRoulette could be the faces of your readers – clicking onto your site, making a quick judgement about your site and what its worth and then in many cases moving on.
PS: after 3 minutes on ChatRoulette and being ignored by 100+ people I decided to experiment. I put on a clown wig, I stuck two CDs to my glasses and put on some 70’s disco music (hopefully no one took a screen shot of me doing this).
The rotation of people I was being matched with slowed down – one in 5 waved – one in 10 even chatted with me.
The take home lesson
Do this and you might just make people pause long enough to connect (or you could just make a fool of yourself).
Further Reading: The Power of Uniqueness – 19 Starting Points for Being a Unique Blogger.
Post from: Blog Tips at ProBlogger.
Lessons for Bloggers from ChatRoulette
5 Tips for Getting Readers Viewing Your Old Blog Posts
Over on Twitter last week @JapanNewbie asked me about how to get people viewing old posts on your blog once they drop off the front page. In this video I tackle the question with 5 suggestions including using:
I’d love to hear your suggestions on how you drive people back to your older blog posts?
Related Reading:
Watch this video at full size on Youtube at How to Get People to Read Your Old Posts.
Post from: Blog Tips at ProBlogger.
5 Tips for Getting Readers Viewing Your Old Blog Posts
Stick Out Your Finger (Not That One!) and Create a Meaningful Blogging Experience
Guest post by Jenny McCoy
Sometimes it doesn’t matter where you’re going; you just kinda enjoy the ride.
This is true of my blogging experience.
After sharing my vision of church services optimized for screaming babies and their snoring grandparents, my drinking companion responded with glazed eyes and an outdoor voice, “You should write books or something. I’d read them.”
So I tiptoed onto the blogging scene ten months ago with a Wordpress.com account, a readership of six faithful friends and like most of you, a head full of ideas.
My blog was an escape, the final axe to my quarter-life crisis.
“What am I here for? What am I meant to do? Can I defer my 10-year reunion and escape the “Most Likely to Succeed” superlative expectations?”
Blogging gave me an answer, a direction.
I am here to write.
At first, this was enough. I wrote for my table of six devoted friends and I subscribed to sites like this one to adapt my craft.
“Comment! Network!” – Demanded the experts.
But I didn’t.
Sure, I knew the benefits that awaited commenters.
Traffic. Link building. An inbox overflowing with follow-up comment notifications.
But commenting for those reasons alone seemed so futile. So boring. So fake.
And then an a-ha! post from Blogussion about building community invaded my RSS feed and things clicked.*
Within minutes, I made my first real comment and within hours the twitchy giant responded and commented on my most recent post. Josh was the first person outside of my inner circle of obligation to comment on my blog; and while his thoughts on the Cupid Shuffle were not life-changing, his quick, genuine response did force a beautiful paradigm shift in my head.
I liked it and I wanted more.
Later that week, I connected with two GenY bloggers, landing my first guest post and two new Facebook friends – one an HR specialist in Philadelphia and the other a blogger and student in Amsterdam.
Suddenly it wasn’t just me and my laptop against the world. And I’m glad, because we weren’t holding up too well anyway.
Soon, I was mesmerized by a ProBlogger guest post and I continued to comment on this insanely smart woman’s site until she broke down and asked me to start a (dwindling) t-shirt company with her and to compose my second guest post.
And so it continued. Through comments, emails and Twitter @mentions I was able to:
All of this spawned from my prompted decision to become more than a writer and a reader –to become an integral part of the blogging community.
My advice: Find relationships that matter.
Many of us dream of hosting A-List blogs. We dream of earning a respectable income by writing about the topics we know and love.** And these dreams are often derived from a larger goal: to break away from the bureaucracy our college degrees earned us and to make an existence on our own terms.
With that said, why would you make any part of this experience inauthentic?
Connect with people you like. Offer your thoughts with no expectation in return. Meet people in your niche or use web transparency to connect with people who live drastically differently lives than you. Whatever your choice, create an online existence that means something.
Take the cryptic, final words of Christopher McCandless, “Happiness is only real when shared” and apply them to your blog.
Do you have your own blogging community? Share. I’d love to hear your thoughts and I may even want to catch a ride.
*This click shared an eerie resemblance to the click that allowed the clutch-to-gas ration to finally align in my brain after nine months of sputtering failure, but it was much less expensive.
** With Mimosas and incomes large enough to pay for the breeding of a miniature elephant that can be walked on a leash and eat party peanuts. Just me?
Jenny McCoy prefers writing to climbing ladders, but does a little of both. She once brought sexy back in a High School Musical bathing suit and her addiction to Venn diagrams is rivaled only by her love for Microsoft Paint masterpieces. Take a break from your work day and check out her (admittedly) wacky blog at WorkinOnARamp.com.
Post from: Blog Tips at ProBlogger.
Stick Out Your Finger (Not That One!) and Create a Meaningful Blogging Experience
8 Reasons You Might Not Be Getting Many Comments
A Guest Post by Charlie Gilkey from Productive Flourishing.
No matter how big their blog is, every blogger loves and wants comments. When you’re just starting out, there are few bigger thrills than writing something and having people comment and give you feedback about what you’ve written. Veteran bloggers love comments and also know that the quantity and quality of the comments says a lot about the impact of the particular post in question.
But sometimes you write something that you think is awesome and the comment thread is like a ghost town. To say that this is discouraging is to put it too lightly. Not only does it suck, but it’s enough to make you start thinking that your writing sucks, and it makes it really hard to hit write and hit publish the next time, too.
Here’s the deal, though: just because you’re not getting a lot of comments doesn’t mean that your posts suck. Here are eight reasons why you might not be getting comments – and what you can do about it.
1. Your Posts Are Too Long
While it’s hard to say that long post always get fewer comments – there are a lot of different considerations at play – as a general rule, longer posts set a bigger barrier to commenting. I write a lot of long posts, and I’ve seen this bear out time and time again.
There are two things to keep in mind when you’re writing longer posts: 1) most blog posts are short(er) and 2) your readers are busy. If they’re used to reading 500 word posts on other blogs and then hit your 3,000 word post, they’re might be a bit overwhelmed. It’s not uncommon for them to bookmark your post for reading “when they have time” and move on to the next, shorter post, only to forget to come back and read yours. (For more considerations on blog length, check out Post Length ‚Äì How Long Should a Blog Post Be?)
Some bloggers manage to thrive in the long post format, but you’ve got to understand that you’ll be going against the current if you write in that style. That’s not a bad thing – just understand that you might not get as many comments as if you wrote shorter posts.
Once your post is published, it’s probably best to leave it, though. In the future, see if you can take a long draft of a post and split it into a series or discrete post. Also try varying the tempo of your blog by following a long post with a short post and vice versa.
2. You Haven’t Asked Them to Comment
Sometimes a post just ends and it’s not clear to your readers whether you actually want a response. Because they don’t know whether you want a response or not, they might not comment.
Furthermore, if you don’t answer comments at all or regularly enough, it sends the message that you don’t really value comments. Larger blogs get a pass on this one, since many people understand that bloggers with larger audiences can’t answer every response.
When you conclude a post, ask your readers what they think or end it with a question that makes it clear that you’d like a comment. If you haven’t been responding to comments on your blog, start doing so.
3. They Don’t Know What To Say
Have you ever read a post and were so inspired that you felt that anything you might say wouldn’t do the post service, but at the same time didn’t want to say “Great post!”? Or have you read a post that was so deep or complex that you honestly didn’t know how to respond?
I’m sure you have. Now, why don’t you think that can happen with your own posts?
Before you write off a lack of comments as a sign of your utter brilliance, though, check your post to see if you wrote clearly and simply. Ask if what you wrote was relevant, useful, or interesting to your readers>. And if it is a bit of inspirational awesomeness, consider editing it and including a question or statement that lets people know that you’d appreciate some feedback.
4. They’re Doing What You Told Them To Do
If you give your readers a great tip that requires them to do something to implement it, be prepared for the possibility that they might actually go implement it.
Similarly, if you’re doing a link roll-up and you tell people to go check out the links you’re talking about, there’s a good chance that they might go do that.
I know that this is obvious in hindsight, but it’s easy to forget that our words can influence people into action, and it’s possible to unintentionally steer people away from commenting.
5. They’re Chasing Links On Your Blog
Writing posts that include links to older posts or using plugins that show related posts do have an effect on the number of comments you’ll get. If they click a link that’s midway in your post, they’ll probably read the second post before they comment on the first, and if that second post is linked to others, they might just keep clicking.
It’s for this very reason that you don’t find many links on a sales or landing page, and if you do find them, they eventually lead back to the original page. Marketers know that people will click on the links, and if those links lead away from the original page, that’s probably a lost sale.
While it’s not exactly an exclusive either/or choice, think about the relationship between how long people stay on your blog (due to interlinking) and comments. If you write compelling headlines, there’s a good chance that those related post plugins have an effect on the number of comments you’re getting. Change your linking strategy or consider turning those plugins off a bit if you’d like to see if they’re making a difference.
6. They’re Following Your Social Media Trail
This is very similar to the last two points, but if you’ve given your readers a bunch of different ways to connect with you, then that’s another thing that might keep people from commenting.
Think about how many times you’ve clicked to follow someone on Facebook only to get lost in a chat on Facebook, or how many times you’ve followed someone on Twitter only to get engaged in conversations there. The same thing goes for badges and links that send people to blog networks.
If you’d prefer more comments than social media connections, consider placing your social media links further down the page or only keeping the ones where you’re active.
While you’re at it, it’s probably a good time to declutter your sidebar.
7. It’s Hard For Them To Comment
I ran into this one the other day. I wanted to reply to a friend’s blog that was hosted on Blogger and found myself frustrated that I couldn’t just leave a comment like I can on other websites. It gave me five or six different options – none of which I use – and, ten minutes later, I finally went with the “best fit” option just so that I could comment. If she weren’t my friend, I probably would’ve given up.
Some of the other comment implementations like Disqus can also set a barrier to comment. I’ve often bailed on those, too, because I didn’t remember my OpenID and didn’t feel like figuring it out. (Luckily, they’ve improved substantially over the last year.)
The harder your readers have to work to comment, the less likely that they’ll do it. Think long and hard about all the comment plugins you might want to implement – and remember that sometimes the best solution is the simplest one.
8. You’re Posting At The Wrong Time
If you post when all your readers are asleep, then the soonest they’ll comment is the next day, but then your post is in with a bunch of others in an RSS feed. Likewise, if you post after the time that your email subscribers get their daily email, the soonest many of them will read what post is the next day when they get that hit.
Figure out when your readers are active and try to publish when they’re reading posts. This takes a bit of homework and observation on your part, but it makes a huge difference in terms of the number of comments you’ll get on your post.
There’s More To Comments Than Content
What you may have noticed is that the first five of these points have to do with the content of your individual posts and the last three don’t have anything to do with your posts. It’s hard to say what would have the biggest effect since each of our blogs are different, so take a look at your post and blog from your reader’s point of view, pick one that you’d like to tweak, and see if it has any effect. (By far the easiest place to start is by changing your comment plugin/solution, though.)
As you can see, there are a lot of different reasons that people might not be leaving comments on your blog, and many of them have nothing to do with you or your posts being unworthy. Keep writing and testing what works – that’s the only way you can become a better writer and grow your blog.
About the Author: Charlie Gilkey writes about meaningful action, creativity, and entrepreneurship at Productive Flourishing. Follow him on Twitter to get bite-sized slices of mojo.
Post from: Blog Tips at ProBlogger.
8 Reasons You Might Not Be Getting Many Comments
What Are You Taking For Granted That Might Be Useful to Others?
I recently was chatting with a new blogger and they made the comment that after 3 weeks of blogging that they’d run out of things to write about. They had written 10 posts so far but felt that they’d nothing else to share of value on the topic.
What surprised me about their comments was that the blogger was actually a seasoned pro in their niche. They were new to blogging about their topic but they’d been working in their industry for 25 years and were seen as an expert in their field…. yet they didn’t feel like they had anything to say about the topic!
I dug a little deeper and it turned out that the reason for their issue was not that they didn’t have much to write about – but that they were taking for granted the level of knowledge that they actually had. Much of what they’d learned over the years was now so basic to them that they didn’t realise how valuable it was for someone at a lower level of expertise.
To use an old cliche – they were the type of person who has forgotten what most of us will ever know about their topic.
He said to me at one point – ‘I just want every post I write to be something that cuts new ground – something that says something great that no one has ever thought before.’
I’ve felt this way myself over the years (and still do). For me it often came about in those nervous moments before I’d go on stage to present about blogging. Doubts would creep in….”what do I know?”…. “my presentation is too basic”….. “what if people are too advanced for this?”….
The reality is though that 99% of people in the audiences I spoke to had a such basic understanding of my topic that what I often thought was basic was often a stretch for them.
Often in the Q&A times at the end of such presentations I’d realise to myself just how much I actually did know about my topic and how often in the search for my next profound post that unlocked the secrets to the universe that I was actually over looking a treasure trove of more basic but just as helpful topics.
I’m not suggesting that every post you write needs to rehash the basics of your topic – however I guess this is simple a challenge for those of us who sometimes struggle to feel we’ve got anything helpful and worthwhile to say to realize that we might be over thinking things and could probably serve our readers better by examining what we do know and sharing that.
Sidenote: I was having a discussion that touched on this today at Third Tribe when Valeria Maltoni commented – ‘I also take what I know for granted a lot.‘
I responded to her with:
“I think most of us have stuff in our head that we think is too basic to share with others however it’s real GOLD when we do share it because it’s often things that others are thinking about asking but are too scared – or its something that they need to know but don’t really know that they need it.“
How does one get to those Basic but Golden things?
A few ides for posts come to mind:
Post from: Blog Tips at ProBlogger.
What Are You Taking For Granted That Might Be Useful to Others?
Rock Hard Thighs and Cold Hard Cash: Robb Sutton Spills His Tawdry Review Site Secrets
guest post by Kelly Diels
When I was wondering how to create an effective, money-making review site, I thought of Robb Sutton.
Robb Sutton’s review site, Mountain Biking by 198 “pulls in thousands in review product every month” and in the last 15 months has received over $100,000 dollars worth of review product. He’s also got several other sites, including a coffee review blog, and oh yes, makes a pretty decent living as a ProBlogger.
That is, when he’s not hanging out with the likes of me and telling me all his secrets.
Kelly Diels: Robb, tell me all the dirty details about review sites.
[looooooooooooong pause. Isn't it a little early in the conversation to have offended him?]
Kelly Diels: Robb?
Robb Sutton: I’m here. Sorry…was just closing up a few things. Now you have my 100% attention.
Kelly Diels: You know a girl likes that.
Robb Sutton: Yes, they do!
Kelly Diels: I mean, so I’ve heard. Tell me, dahlink, how you got started with review sites.
Robb Sutton: Well, it all started with an idea that had nothing to do with reviewing product, ironically.
Kelly Diels: Go on…
Robb Sutton: I had this idea that I was going to have a trail review site for mountain biking that was all user submitted content. About 5 minutes into the process, I realized that you can’t have user submitted content without traffic. So I started a blog where I reviewed parts, bikes and other related products and that took over what was the user submitted part. Basically, I used it as a traffic generator that became the model for Bike198.com.
Kelly Diels: So you’re inadvertently brilliant?
Robb Sutton: I fell into it…I like to think of it as a progression. I had some experience being on the other side of the fence in the corporate world, so I knew how to quickly adapt that to blogs.
Kelly Diels: How did you get your pretty mitts on things to review?
Robb Sutton: Well, back when the industry had no clue who I was, I relied on current contacts and cold contacting through emails and phone calls. Now it is a combination of them finding me and me finding them.
Kelly Diels: Do you work with PR companies, or companies directly?
Robb Sutton: I work with PR companies, directly with manufacturers, distributers and some retailers.
Kelly Diels: And for those of us who just got really scared, what does that process look like?
Robb Sutton: Typically, I send out an email explaining who the site is, what we do and what the process is. I then include examples with some simple search engine and site stats. If it is a smaller company, you pretty much get to the right person right away. A lot of times through that email and you are off and rolling. For larger companies and some smaller ones, a follow up call is required to get in touch with the right person. Phone calls always convert better than emails, but I always start with emails so they know who you are when they pick up the phone.
Kelly Diels: Gawd, it is almost like online dating.
Robb Sutton: Yeah, a little bit!
Kelly Diels: What sorts of strings get attached to the product and reviews?
Robb Sutton: No strings really. Sometimes you have to return the product if it is super expensive. But sometimes you don’t even have to do that. Most companies know what blogging and review blogging entails these days.
Kelly Diels: Which brings us to Disclosure, baby. Tell me how you handle Big Brother, the FTC.
Robb Sutton: I have a blanket disclosure on all of my sites that is linked up in the footer that explains links, products, etc. I am very up front with my readers on the process so there is nothing that is hidden that could be considered bad by the public or FTC. Everything is up front and honest.
Kelly Diels: And if you’re just not into her the product? What do you do?
Robb Sutton: I write the truth! Bottom line is that you are writing for your readers and not the companies. If you are just going to write glorified advertisements then no one is going to take you seriously. Back everything up with facts and everything turns out ok.
Kelly Diels: Sing it, sister.
Robb Sutton: Even companies I have given poor reviews to in the past still send me stuff. They want to reach the audience and you want to deliver the goods. Its a win/win.
Kelly Diels: All press is good press…
Robb Sutton: Actually…that is very true.
Kelly Diels: Seriously. The first time someone trashed me online (Allyn Hane, lover, I’m a-talking to you) I was delighted. But I digress. What kind of traffic are companies and agencies looking for?
Robb Sutton: They are looking for targeted traffic.
Kelly Diels: What does targeted traffic mean?
Robb Sutton: The specific number isn’t really important. 100 targeted eyes are better than 10,000 that aren’t targeted.
Kelly Diels: How do you demonstrate “targeted eyes”? I feel like we just took a sharp right turn into a gun range.
Robb Sutton: Targeted traffic is basically qualified leads. When someone subscribes to your blog, they are targeted because they want to digest that subject matter. And don’t shoot!
Kelly Diels: I can’t. I don’t even know the process for getting a gun permit in Canada but I know it takes forever. Also I’m a lover, not a shooter…Tell me about a review or a product that got you all hot ‘n bothered.
Robb Sutton: Hmmm…
Kelly Diels: I went to a sex toy party on Friday night and, given the subject of my blog, I’m pretty sure that I can review those products and claim them as a tax deduction. But again, I digress.
Robb Sutton: [laughs, possibly uncomfortably] Yes, you probably could…An example of an interesting product/review was when I got in a fork from a manufacturer because of comments I made about how I didn’t like the direction they were heading.
Kelly Diels: Umm… “got in a fork”? Dude. translation, please. I mean, it sounds naughty but even I’m drawing a blank.
Robb Sutton: Suspension fork. It is the thing on the front of the bike that is the suspension.
Kelly Diels: Oh it is a thing. Not a position. That clears everything up. So why was this fork so fabulous?
Robb Sutton: Because it was sent to me after I made the comments. I backed everything up with facts on why I didn’t agree. And they said…ok…try it out for yourself. I thought that was pretty cool.
Kelly Diels: That’s pretty smart marketing, actually. And..? How was the fork?
Robb Sutton: Great product. Still don’t agree with that one aspect.
Kelly Diels: I had no idea forks were so controversial.
Robb Sutton: They are a reputable company that produces a great product but I just didn’t agree with the “new standard” they were introducing.
Kelly Diels: Ok, Mr. Fancy Britches. I get it. YOU HAVE OPINIONS – which, I’m thinking, is probably why your review site works.
Robb Sutton: Doesn’t everyone?!
Kelly Diels: Yes, darling. That was a compliment in disguise. I think that is what reviews are about – good, solid, well-reasoned opinions…So. You get loads of free products, but how do you make money? You can’t eat forks.
Robb Sutton: Affiliate revenue, direct advertising, e-book sales like my Ramped Reviews (aff), pay-per-click…I like to diversify.
Kelly Diels: And what about all the companies kissing your…site? Do they ever buy advertising?
Robb Sutton: They do, and it is a lot easier to sell advertising space to people you already have a working relationship with.
Kelly Diels: And what does that do to the separation of church and state, editorial vs revenue? Do you feel awkward about reviewing your clients?
Robb Sutton: Not at all. Everything is explained up front. No surprises. Keep in mind that nothing is written that is pure emotion or inflammatory. It is all fact-based opinion.
Kelly Diels: That’s right. We all have niches. MINE is pure emotion and inflammatory prose. So stay outta that one, my love…Ok. Going general: do you think review sites of higher ticket items – like bikes, cameras etc – work better than other kinds of review sites, like say restaurants or experiences?
Robb Sutton: I think it is about equal. I also run a coffee review site (coffeeobsessed.net) that does really well and it is very young. I think the possibilities are wide open.
Kelly Diels: Now you’re speaking my language. The language of love/caffeine.
Robb Sutton: Yeah, I’ll leave that one to you! I’m obsessed…I’ll admit it.
Kelly Diels: With coffee? Or mountain bikes?
Robb Sutton: Nothing better than a great cup of coffee, but both. And blogging, of course.
KellyDiels: I ask because I like coffee and mountain bikers. I may have mentioned this before: THIGHS OF GRANITE.
Robb Sutton: Very true! And a strong grip.
Kelly Diels: If you do say so yourself. With whom can I verify this? I have to fact-check, you know.
Robb Sutton: Any cyclist…but especially mountain bikers because we have to ride technical terrain.
Kelly Diels: Well, there you have it. The secrets of review sites, hot coffee, and rock hard…thighs.
Kelly Diels writes for ProBlogger every week. She’s also a wildly hireable freelance writer and the creator of Cleavage, a blog about three things we all want more of: sex, money and meaning.
Post from: Blog Tips at ProBlogger.
Rock Hard Thighs and Cold Hard Cash: Robb Sutton Spills His Tawdry Review Site Secrets
Optimize a Single Post On Your Blog for SEO
This is an unofficial extra task for the 31 Days to Build a Better Blog Workbook.
Today I spent the morning working on a task that I try to do at least once a month – SEO on individual key posts in my archives.
While it’s important to know and practice the basics principles of SEO in the way you set up your blogs structure and in the writing of your posts – I find it can be very worthwhile periodically going back through key old posts to optimise them even further. I’ve used the following process for a while now and in most cases where I do it I find I’m able to increase my ranking for different posts.
I’m not the world’s best SEO but here’s the process that I use in doing this (I invite you to share yours in comments if you do this type of thing) – I hope you find it useful:
1. Identify Key Posts to Optimize for SEO
Across my active blogs I have 10,000 blog posts so I need to be a little strategic about choosing which blog posts I go back to to give a little SEO attention to.
For me the way that I do this is to dig into my Google Analytics account to work out what posts are already having some success with search traffic – but which could be improved. I generally look for posts that are ranking anywhere from #2 to #10 for their keywords (although sometimes focus upon those which are #1 to strengthen them further).
If a page is already generating some traffic from Google for a keyword but isn’t in the number 1 ranking for the word and increase in ranking should also see an increase in the traffic that the post receives. I’ve seen a variety of studies over the years that show that the #1 ranked result in Google can be getting anywhere from 35-55% of all clicks – the higher you are to the top the better.
Lets look at an example:
I’ve got a page on DPS which ranks #2 (depending where you are) for the term Portrait Photography.
It is a good page to optimise because it’s a relatively good term in the amount of traffic it drives (it’s a term that get a fair bit of searching for in Google) but also because the page is a ‘sneeze page‘ which links to quite a few pages across my photography blog and as a result those who visit that page end up visiting over 7 pages on their visit (the site average is a bit over 2 pages per visit).
The page already generates some healthy traffic (a few thousand visitors a month) so I know if I could get it ranking higher it will generate more.
2. Analyze the Competition
I don’t tend to get this deep into SEO too often but from time to time it can be worthwhile doing a little analysis of what pages that are ranking higher than you for a keyword are doing.
One tool that I use for this (and other keyword analysis) is Market Samurai. It’s a tool I’ve only been using for a little while but it’s very handy. That link is an affiliate link but it does give you a 12 day free trial. I’ve shelled out for the full version as it has been so handy a tool for this type of analysis.
One of the modules in the Market Samurai system (there are quite a few more) is one that does analysis of what competing pages are doing for a keyword. Lets take a look at what it gives us for ‘portrait photography’ as a keyword (click to enlarge).
You can see that the #2 ranking is for my site but it also shows a variety of information for other ranked sites in the top 10. Some of the information given is not overly relevant to me (or at least is out of my control like the first column which looks at the age of the domain) but some of the information is useful in getting a handle on how your page compares to other sites.
Knowing this might help you work out what you need to do to rank higher – or it might also give you an indication of whether you have much chance of ranking for the keyword at all (if the site you’re trying to compete against is way beyond what you can achieve it might be an indication that you want to go and work on another page).
In this example lets compare my page with the #1 ranked page:
In this case – the analysis shows me that I’m up against a pretty heavy hitter. It’s an established site with lots of links pointing both at the domain and the page itself. I’m tempted to settle for just ranking #2 for this page but for the sake of the exercise I’ll push on.
Note: Market Samurai also gives you the opportunity to dig deeper into competing sites and can give you a breakdown of the actual links pointing at a page. I won’t do the analysis here (it might be deeper than where people are at) but what I found was that in the case of my competition on this one is that the competing site had a lot of forwarded links pointing at it. I’m not sure what was going on with it but it seems that the majority of the links pointing at my competition are from forwarded domains and not actual live pages. This gives me a little hope so I’ll push on with optimising the page.
3. On Page Optimization
The above competitive analysis might give you a few hints as where to begin in optimizing your page. For example if you’ve not got your keywords in ‘title tags’ or ‘header tags’ – you’ll want to fix that. If your keyword is not in the URL, that’s another thing to consider. Those three tweaks alone could have a fairly significant change (I’ve seen changing title tags to include keywords as increasing rankings significantly).
Once you’ve done that you might want to also look at some smaller tweaks that could play a part. Using keywords in bold, using keywords in alt tags on images etc. These are probably not going to have a major impact but could help a little.
Ultimately if you want to rank for a particular keyword – you need to be using that keyword on your page in key spots (titles, headings, URL). Don’t stuff your page full of the keyword (and whatever you do keep your content useful and readable to readers) but a few tweaks might help.
4. Off Page Optimization
You might find that with some on page optmization that your post is already increasing its rankings – particularly if the keyword you’re looking at is not highly competitive. However at times it can be worth looking at ways of generating some extra links to your page as the number and type of links are important in determining how a page ranks in search engines.
I don’t tend to do much of this type of SEO as I find my site tends to get a nice number of links pretty naturally from other sites but I know those who are more into SEO will work hard on some of the following:
Note: the generation of links can be a fairly ‘black hat’ game at times. It can also be pretty addictive and become an obsession. I personally would prefer to spend my time producing quality content than spending my days asking for links. Do be a little careful with link building – not only can it be a time suck but if you engage in tactics that Google sees as against their Terms of Service (buying links for example) you could also be jeopardizing your sites ranking in their index.
Further Reading on SEO
Do you ever go back and optimize individual posts on your blog for SEO? If so – I’d love to hear your approach to it. This is the way I do it but I’m certain that there will be many other approaches that others take.
Post from: Blog Tips at ProBlogger.
Optimize a Single Post On Your Blog for SEO
9 Ways Become an Exceptional Guest Poster
Image by kwerfeldein
In a session I did with Brian Clark at Third Tribe last week Brian made the statement – Guest Posting is the New Article Marketing.
In days gone by the way one of the best ways to build a website’s ranking in search engines and to pull in traffic was to write articles for article marketing sites and allow others to republish them on their own sites. In return you’d get a link or two back to your own site.
While I know some bloggers do use article marketing as part of their promotional mix the evidence that I’ve seen lately shows that links in these types of articles tend to count for less than they once did as Google gets smarter in the way that they rank websites.
I wouldn’t write off article writing completely but in the last couple of years we’ve seen the emergence of guest posting as a primary way for bloggers to build their profile, traffic and generate some SEO Google Juice to their sites.
Over the last few years I’ve seen numerous guest bloggers really build careers for themselves in a variety of niches. People like Leo Babauta and Chris Garrett are two that come to mind who built solid reputations and sizeable audiences for themselves through the tactic of guest posting.
While Guest Posts can be a great tactic to use to grow your presence – as someone who uses quite a few guest posts on my blogs I’ve noticed an incredible variety in the quality of guest posts that I’m pitched. I get 20-30 guest posts per week – I couldn’t use them all even if I wanted to – but there are some things that make some guest posters much more attractive to me than others.
In this post I want to explore 10 things that I’ve noticed about the best guest posters that set them apart from the field. These things make them more attractive to me as a blogger evaluating a guest post – but they also make the guest post more effective – which has flow on effects for the guest poster.
1. Offer Your Best Posts
I chatted with one blogger a few months back that told me that his guest post strategy was to give away his 2nd rate posts as guest posts to other blogs. He kept his best stuff for his own blog and whipped up half hearted posts for guest spots.
While I understand the temptation to keep your best content for your own blog and give a half hearted effort for other blogs if you want to maximise the chance of getting a guest post published on a well known blog and you want to maximise its impact upon the readers of that blog – you need to keep the quality up in your guest posts.
2nd rate posts are not likely to get published and if they do – they’ll not drive you the traffic that a first rate post would do.
So take the time to carefully craft your guest posts and to make them as useful as possible.
2. Use Images
This will vary a little depending upon the blog you are submitting to but I know if a guest post is submitted to me that has a good creative commons licensed image with it that I am much more likely to use it.
I love images – they lift a post to a new dimension and make it attention grabbing to readers – if a guest poster goes to the effort of finding such an image I’m always impressed.
3. Optimize the Images
If you do send in an image to go with the post make sure you take a few moments to optimize it and make it ready for posting. By this I mean:
These things are all small touches that can not only make an impression upon the blogger but help the post load fast, look good and rank a little higher in search engines.
4. Do a Little On Page SEO
While we’re talking search engine optimisation – take a few moments after writing your post to think about SEO. You might not think there’s any reason to do this and that its the blog owners job – but if your guest post ranks well in Google you’re more likely to benefit from the post for the long term as it’ll continue to attract traffic (it’ll also help pass on some Google Juice to your own blog through your byline links).
On page SEO includes making sure you work out what keywords you want the post to rank for and then using those keywords in places like the title of the post, header tags, image alt tags etc.
5. Format Your posts
Another tip to think about before sending off a post is to look at the styling and formatting that the blog normally uses for its posts.
For example – does the blog use headings in posts? If so – what header tags does it use? If it’s <h3> tags, put your own headers into <h3> tags.
If the blog uses blockquotes – consider using that. If the blog has a byline in a certain style or format – include yours in that format. The more ready your post is to publish the better.
6. Send posts in the Right Format
This leads me to my next point – wherever possible send your post to the blog you want to appear on in a format where it can easily be copied and pasted into the back end of that blog. I LOVE it when guest posters send me text files already marked up into html so I can copy and paste them straight in. I generally do a little re-formatting but it is so much easier if things are already formatted in html to some extent.
The best way to do this is to simply write the post up as a draft in your own blog – then copy and paste the html out into a plat txt document to send over. If you’re including images I generally would attach them to the email and indicate in the post where they should be inserted.
If you’re not sure about what format the blogger prefers to receive guest posts in – shoot them an email to ask. Alternatively some guest bloggers I’ve worked with will send two versions of a post – one in a Word Document and one in html.
7. Link to Other posts on the Blog
One technique that some of the very best guest bloggers go to the effort of doing is making sure that their guest posts interlink to other posts on the blog that they’re submitting to.
This is good for a few reasons including:
It certainly takes more work to do this step but it does make an impression.
8. Monitor and Interact in the Comments of the Post
Some guest bloggers feel that their job is done when they send the post off to the blogger for their consideration. However the best guest posters going around see this as just the beginning.
One extra task that can lift the guest post to another level is to monitor the comments being left on the post and interacting with those who read it. This shows a willingness to followup with readers and can make the post more useful to everyone.
9. Promote the Post after its launched
One last task that can also make the post all the more effective for both you and the blog you’re writing for is to take some time out once the post is live to promote it to your own network.
Link to it on your own blog, tweet about it, submit it to other blogs in the niche to see if they’ll link to it, promote it in forums, email it to your newsletter list…. etc
The benefits in promoting the guest post are numerous:
All in all – the more successful the post is the better for all concerned so do take the time to give it some promotion – as if it were your own.
What Tips Would You Give Guest Posters to Help Their Posts Become Exceptional?
Post from: Blog Tips at ProBlogger.
9 Ways Become an Exceptional Guest Poster